Why? I mean, seriously, why? Why, oh why, would you do this to us poor teachers? Apparently your new marker design is “greener” since they’re made from recycled bottle caps, and I’m all about being green, BUT I am not a fan of dumb ideas. And this, Crayola®, this is a dumb design.
When a child reaches into the box of markers for the blue marker, takes the blue cap off the marker, and starts coloring, you know what they’re expecting? Yeah, they’re expecting to be coloring in blue. Not purple or green or black or red. And you know what it sounds like when a student discovers that the marker they thought was blue turns out to be green? Well, I can tell you one thing, it doesn’t sound like a happy art student.
So I ask you again, Crayola®, why would you do this? I mean, what Kindergartner is going to take the time to test the color of the marker before using it? Well, as it turns out, it’s the Kindergartner whose marker caps were on the wrong color marker three times in a row. But that’s besides the point.
Take a close look at what you’ve designed. ALL black markers in which the only indicator of color is the removable cap?* Really, Crayola®, really? Wasn’t there a better “green” solution being tossed around during your brain storming sessions? You guys came up with Model Magic® for crying out loud. And Color Wonder®. Did you even think to ask any teachers what they thought? Because I guarantee you they’d spot the flaw in your design instantly.
I suggest you head back to the drawing board. Pun intended.
UPDATE: Apparently the color is written on the side of the marker. I did not know this. But I think that just proves my point even further. If the art teacher doesn’t even notice the name on the side, how will the kids? (Thanks Shaunautumn, for pointing that out!)
* Yes, I realize the tip of the marker can indicate color, but again, that approach is flawed. Red and orange look an awfully lot alike, and how can one expect eager, excited students who rarely ever get to use markers to take the time to study the tip prior to coloring? But you get that, right? Of course you do.